Back care never looked better.

We updated BCB’s identity and website to give them a sleeker, sophisticated look that’s more in line with their upscale product offerings.

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In addition to establishing a friendly, welcoming appearance, the design imparts a tranquil, soothing feel on customers looking for pain-relief solutions. Expanding upon the existing blue and yellow palette developed during the branding phase, cool colors were used extensively across the site, with yellows, pinks and oranges used to accent or highlight information.

The entire site can be easily updated and maintained by the BCB staff through a content management system. The grid, image sizes and content styles are designed for maximum flexibility as products and modules are added or removed.