Hey, Good Lookin'

We started Good Looks as a personal project and quickly realized that other people might find it useful too. With the help of a super-talented developer friend, we designed and built an iPhone app to capture, sort and plan outfits.

Buy it on the App Store
What we did
  • brand strategy
  • identity design
  • information architecture
  • app design
  • web design

Users can snap photos of themselves using their phone, add intelligent data like season, formality level and tags, then use that information to quickly access their outfits later.

We also developed an intuitive wayfinding system, more accurate color swatches and a logical product selection process to create a dependable, trustworthy shopping experience.

The marketing site continues the look and feel of the app, walks customers through its features and connects them with other platforms in the Good Looks brand.