We got our hands into every aspect of this new business, from creating a new identity, business cards and apparel to architecting, designing and building a complete informational website.

It was important for Pete to look polished and professional as a newly licensed trainer so we created a fresh, polished style for his new site.

By using bright colors, shiny imagery and a friendly, conversational tone, we were able to highlight his weight-training expertise without alienating other clientele who might be looking for a more well-rounded experience.