A Fresh Coat of Paint

The mother-daughter team behind The Quiet Nursery needed a updated site to showcase their expanded paint line and inspire trust in both their business and their product.

We created an umbrella brand to house the original Quiet Nursery collection as well as the brand new Quiet Home line while maintaining the authentic, friendly voice their customers knew and loved.

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What we did
  • brand strategy
  • information architecture
  • interactive design & development
  • Shopify implementation

We created a subtle color palette and used soft, delicate graphic elements and textures like linen, dandelions (pulled from their logo) and hand-drawn borders to invoke a quiet, soothing, sophisticated feel.

We also developed an intuitive wayfinding system, more accurate color swatches and a logical product selection process to create a dependable, trustworthy shopping experience.