Heating Things up at Winterfest

The BU Alumni Association wanted to increase attendance at this year's WinterFest and invited us to design and build the site after our creation for Alumni Weekend resulted in an almost 50% increase in registration.

check out the site

In just over a month, we designed and built a complete static site including an interactive feature area that highlights fun ways to stay warm at Winterfest.

Working with an existing identity and color palette, the design uses bold, graphic elements to draw attention to important information across the site, like free parking and popular activities.